The MENA Power List 2024 - Campaign Middle East
WEB4 hours ago · Anup Oommen. C ampaign Middle East’s annual MENA Power List is back in its 2024 iteration, and it is only getting bigger and better by the year. Experts with decades of experience, who have been instrumental in the evolution of marketing, advertising, creative, media, public relations, and communications across the …
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WEBCareem turns employees into walking billboards for clever inflight advertising. Advertising can be expensive, especially if you’re trying to get noticed on flights. But that was not a problem for UAE-based Careem Pay, as it took a creative and very cost-effective approach t.
CMOs sound a clarion call to get back to the fundamentals
WEB1 day ago · CMOs and managing directors representing several brands, organisations, and global platforms across the UAE sounded a clarion call to get back to the fundamentals and to take a full-360-degree approach to marketing during a closed-door roundtable discussion held at the Dubai Media City headquarters. The two-hour roundtable discussion touched ...
Impact of effective internal communication - Campaign Middle East
WEB7 hours ago · For communication to be effective, employees must feel that it is safe to express their thoughts, ideas, and concerns without fear of retribution. Creating a safe environment for communication involves establishing clear guidelines on respect and confidentiality, as well as modelling the right behaviours from the top down.
Adidas collabs with Saudi influencers to champion female …
WEB10 hours ago · Anup Oommen. adidas partnered with TikTok influencer Eleen Suliman, Saudi footballers Zara Al-Saif and Mariam Benkirane, and Saudi tennis star Yara Alhogbani to campaign for the opening of the first-ever adidas women's store in the Kingdom. Adidas has revealed a bevy of influencer collaborations and activations championing female empowerment in ...
Personalisation through creativity: ‘The stories we tell define us’
WEB7 hours ago · Aramex’s ‘The Undelivered’ In the evolving landscape of e-commerce and digital transformation, brands are caught in a fascinating paradox. On one hand, the digital age offers boundless opportunities for creativity in advertising. On the other hand, the overwhelming reliance on data and algorithms threatens to strip marketing of its very soul: the human touch.
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Magazine - Campaign Middle East
WEB25 September 2023. 29 August 2023. 31 July 2023. 26 June 2023. SRMG Cannes Supplement 2023. 29 May 2023. Saudi Arabia Report 2023. 24 April 2023. 27 March 2023.
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Campaign Middle East Agency of the Year Awards returns
WEBJun 5, 2023 · Entries are now open with the final deadline on 14 September. Campaign Middle East Agency of the Year Awards is back for 2023. Last year, Campaign launched the inaugural edition of dedicated awards for the Middle East, within its Agency of the Year family. And this year we’ve brought on new categories under the …