The SpringHill Company and Fulwell 73 have confirmed their merger and raised $40M from existing investors as they attempt to build clout in a challenged content market.

SpringHill is merging with Fulwell 73, and SpringHill co-founder Maverick Carter will become co-CEO of the combined company, along with Fulwell managing partner Leo Pearlman. SpringHill has largely focused on producing sports-related content,

New changes are underway at LeBron James’ media company. Bloomberg previously reported that the SpringHill Co., owned by James and Maverick Carter, had been in talks for several months with Fulwell 73,

Maverick Carter and Ben Winston break down what the just-announced deal means for their companies: "I think in this industry right now, if we stand still, we'll be left behind," Winston says.

The SpringHill Company is merging with Fulwell 73, with existing shareholders investing $40 million to fuel the growth of the enlarged company.

Big moves only for LeBron James’ and his entertainment company, SpringHill Co. Reports are coming in that the entertainment powerhouse is merging with Fulwell 73, the British production company behind huge hits like The Kardashians and Carpool Karaoke. Sheesh.