From the universal lessons to be learned from our Brand of the Year candidates to Typhoo adopting a challenger mindset, it’s ...

Since launching equal parental leave in 2020, Innocent has enhanced its employer brand, says people lead Sophie Wilson.

The fracturing nature of globalisation, the importance of nostagia and Gen Z’s interest in living for today are all ...

Marketing has become very serious - but a dollop of humour can do wonders for effectiveness and doesn’t have to come at the ...

For the first time, 35 advertisers will use real campaign data to test ISBA’s cross-media measurement tool Origin, while ...

Prioritising measurement too highly puts all the focus on outcome numbers, completing tasks and finding quick fixes. Look for ...

Outgoing CEO John Donahoe set Nike on the wrong trajectory, thanks to bad assumptions about product and distribution, and an ...

When we translate ‘key performance’ indicator to mean ‘metric’ we miss the chance to ask bigger and more important questions.

The RSPB wants to balance a sense of nostalgia with a foray into TikTok, as the charity hopes to reach new audiences and long ...

Suntory Global Spirits whiskey brand Basil Hayden saw sales and brand health metrics grow after it ditched its most ...

Attention is key to understanding the effectiveness of media and creative, but we need a standardised definition and methods ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...