In this article, you'll learn about the history of marketing, exploring the pivotal moments and revolutionary ideas that ...

Jennifer Buaas is the deputy chief information officer of Customer Service Management for the Texas Health and Human Services Commission. She oversees the project management, service management, ...

Cybersecurity is vital for any company, regardless of its size, because it protects your data from malicious activities that ...

Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into ...

Salesforce Ltd. (CRM) keeps riding a wave of strong financial performance and demand.

CRMs in use today have the same frameworks and tech from the last 20-30 years. The future of CRM requires companies to ...

When making connections that drive growth, don't forget to optimize your ongoing communications to foster sustained business.

AI provides a revolutionary approach to CRM security by utilizing its data analysis, anomaly detection, and threat ...

Two cloud-based customer relationship-management companies’ failure to implement standard cybersecurity protections made them ...

The market for customer relationship management (CRM) software and services is growing rapidly. Total revenue of more than ...

Just months after the merger between Ping Identity and ForgeRock was completed in August 2023, Ping CEO Andre Durand swiftly ...

For home care agencies, CRMs are the future of marketing. These tools allow you to streamline the journey from lead to client ...