Haliey Welch became an internet sensation earlier this year for saying "Hawk Tuah" during an interview in Nashville. Since then, she has been trying her best to expand her brand on social media. Welch has already filed trademarks to use her "Hawk Tuah" slogan on mouthwash,

The simple meme, which began on Twitter, consists of a post that starts with “Hawk Tuah [girl] recently went viral for her rant on/about” followed by any topic that would be funny to hear coming from Welch. The next paragraph includes a fake quote, and it ends with a photo of Welch on her podcast next to another related to the subject of the rant.

Her popularity recently hit a new peak when she was parodied on Saturday Night Live during the season 50 premiere on 28 September. In the sketch, actor Chloe Fineman portrayed Welch in a game-show scenario,