The Minnesota Golden Gophers star defensive back signed an NIL deal with a local pet food company to promote Children's ...

The Washington State Cougars are having a phenomenal season in the now defunct Pac-12, sitting at 8-1 and ranked No. 19 in ...

In the season following Caitlin Clark's departure from women's college hoops, JuJu Watkins of USC women's basketball is the ...

Arizona State football coach Kenny Dillingham knows how important NIL deals are in the modern college football landscape.

Dave Portnoy, the founder and owner of Barstool Sports, says he may be playing a part in the significant NIL package ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

NIL money has added a new variable to the long-held practice of college coaches trying to flip recruits who have given verbal ...

Michigan is reportedly trying to sway Bryce Underwood away from LSU with a $10.5M NIL offer. The top QB seems unwavering.

Michigan athletics is once again positioning itself to be at the forefront of the NIL space, this time partnering with ...

No. 1 recruit Bryce Underwood is expected to get a whopping $10.5 million NIL offer from the Michigan Wolverines, who are ...

Michigan is offering 2025 No. 1 recruit and LSU quarterback commit Bryce Underwood a $10.5 million NIL, Image and Likeness ...