Logi5, a new digital advertising platform, has launched in the UAE. It promises to revolutionise how brands engage with their ...

Burson's Corey duBrowa talks about becoming – and helping clients become – operationally ready in the world of GenAI.

Ashish Verma, Global Head of Bloomberg Media Studios discusses smart storytelling at the Athar Festival in Riyadh. Brands ...

Amp, part of Landor Group, has announced the appointment of Reiner Erlings as Managing Director for the Middle East and APAC.

The Athar Festival 2024, held last week in Riyadh, has cemented itself as a defining moment for Saudi Arabia’s creative industry.

Drawing submissions from 40 countries over four continents, these awards invite agencies of all sizes to showcase their ...

IFZA's Ruth O'Malley delves into search and user trends with a first-hand dive into the future of search comparing Google and ...

Rixos Hotels shared informative content through guests’ in-room TVs, social media posts, digital screens, elevator screens, ...

Sony Middle East and Africa's Jobin Joejoe calls for brands to contribute to the growth and sustainability of the creator ...

Petromin Corporation's Hussein Dajani shares Saudi Arabia's readiness for AI influencers as well as related risks, challenges & case studies.

STC, a tech and digital enabler in Saudi Arabia, has unveiled its latest campaign for the “Sawa” prepaid packages, reflecting ...

AHOY’s Jithin Shams explains how experiential marketing through brand experiences makes long-lasting consumer engagement with ...