The General Mills brand and Dentsu Creative — with the help of an animatronic alien — took an entertainment-first approach to ...

A collaboration with a Web3-fueled entertainment brand includes a “pack ripping” experience on the chain’s app, a merch drop, ...

Amid record spending intentions by shoppers, holiday marketing campaigns reflect more diverse media mixes and experiments ...

The Media Rating Council has granted accreditation to Nielsen’s approach to integrating first-party livestreaming data into its national television panel rating services, according to a release from ...

The retailer is running two distinct holiday campaigns for the first time to appeal to consumers who view the season as too ...

Drew Panayiotou, most recently of Pfizer, is tasked with embracing new technology and keeping up momentum for brands like Dr ...

Among the new app features are trend reports, which blend the expertise of Nordstrom stylists with artificial intelligence to ...

Central to the effort is a 60-second spot, “The Case of the Disappearing Food,” that details how the act of sharing food can ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

The Woven Collaborative, a unit comprised of various agencies and Tide’s internal creative team, is behind the brand’s most ...

The brand’s first new holiday campaign in three years promotes a popular seasonal flavor by turning NBA star Anthony Edwards ...

Alison.ai, a leader in AI-driven advertising technology, has successfully closed a $13.3 million seed funding round, with ...