Marketing Week18h
Brand strategy lessons and Typhoo’s repurposing: Your Marketing Week
From the universal lessons to be learned from our Brand of the Year candidates to Typhoo adopting a challenger mindset, it’s ...
Marketing Week2d
From ‘nouveau nihilism’ to ‘splintered societies’: Study identifies global trends for brands
Ipsos has revealed the nine global trends it believes are key to understanding where society is at the moment – and where it is heading. The market research firm’s annual Global Trends study dates ...
Marketing Week2d
‘Mixology and elevated consumption’: How 7up is finding new occasions to drive growth
up is focusing on the consumer trend of mixology and “elevated” soft drinking consumption in pursuit of making the brand more relevant in more occasions.
Marketing Week2d
Why one spirits brand ditched its ‘most distinctive’ asset
Brands choosing to scrap a distinctive asset is normally a pretty unpopular move among marketing circles. People on LinkedIn still point to Tropicana’s 2009 rebrand, where a decision to move away from ...
Marketing Week2d
‘It’s a win-win’: Innocent on the impact equalising parental leave
The benefits of an equal parental leave policy write themselves. And yet, such policies remain a rarity, with news of organisations making the move still creating headlines. Last week, Deloitte ...
Marketing Week2d
Brands don’t need to choose between playfulness and purpose – they can do both
It’s September, and not only is Brat summer a distant memory, but so too is ‘Silly Season’, that month in the year when, at least historically, frivolous stories and cheeky publicity stunts fill the ...
Marketing Week3d
John Lewis campaign ‘failing to land’ with non-customers, data suggests
Despite the revival of its ‘Never Knowingly Undersold’ price pledge and release last week of a new TV ad – the first in a trilogy gearing up for Christmas – John Lewis still faces challenges ...