Australian singer and global pop culture royalty, Troye Sivan, has been enlisted by Smirnoff as its new ‘chief vibes OFFicer’ ...

Amidst this busy schedule, Troye will now step proudly into his CVO role as global 'curator of immaculate vibes' for Smirnoff ...

Smirnoff, the world's No.1 vodka brand, is today announcing the appointment of GRAMMY-nominated global star Troye Sivan as ...

Smirnoff has named Troye Sivan its new “Chief Vibes OFFicer,” marking the start of a new multi-year partnership deal between the alcohol brand and the Grammy-nominated singer.

Smirnoff has always been synonymous with good times and great vibes, but now the vodka brand is turning things way up with the announcement of its new Chief Vibes OFFicer (CVO): none other than GRAMMY ...

With famous brands such as Johnnie Walker and Guinness, Diageo says its marketing teams set out to overturn stereotypes or cultural associations that the drinks might hold and, thereby, broaden the ...

In an exclusive interview with ESSENCE, Davis revealed his latest venture: becoming one of the minority owners of DC Power, the women’s soccer team affiliated with DC United. It’s a move that signals ...

Attention all passengers on Smirnoff Airlines Flight 1864! In-flight entertainment and crew for Flight 1864 are confirmed: ...

Sure, it looks more sophisticated in its signature copper mug, but a Moscow Mule is easy to make at home. A standard Moscow ...

Sabrina Carpenter's 'A Nonsense Christmas' Netflix (Dec. 6) trailer reveals Chappell Roan, Tyla, Shania Twain, Quinta Brunson ...

Australian music and tech accessories brand, Sprout, has collaborated with indigenous rapper Briggs to launch their new creative platform, ‘Homegrown Sound.’ Created by +61 and Bear Meets Eagle On ...

Stieg Larsson’s punishing murder mystery made an icon out of Lisbeth Salander. Here’s how it came to be.