Australian singer and global pop culture royalty, Troye Sivan, has been enlisted by Smirnoff as its new ‘chief vibes OFFicer’ ...

Former Chicago Bears running back Matt Forte discusses his partnership with Smirnoff and Pickleball, as well as Bears recent ...

Amidst this busy schedule, Troye will now step proudly into his CVO role as global 'curator of immaculate vibes' for Smirnoff ...

Take your cocktail game to the next level with this smooth and nutty Frangelico Hazelnut Espresso Martini. A rich combin ...

Smirnoff, the world's No.1 vodka brand, is today announcing the appointment of GRAMMY-nominated global star Troye Sivan as ...

Smirnoff has named Troye Sivan its new “Chief Vibes OFFicer,” marking the start of a new multi-year partnership deal between the alcohol brand and the Grammy-nominated singer.

Smirnoff has always been synonymous with good times and great vibes, but now the vodka brand is turning things way up with the announcement of its new Chief Vibes OFFicer (CVO): none other than GRAMMY ...

With famous brands such as Johnnie Walker and Guinness, Diageo says its marketing teams set out to overturn stereotypes or cultural associations that the drinks might hold and, thereby, broaden the ...

The grand finale of the 2024 Guinness Ghana DJ Awards, powered by Smirnoff, concluded in an unforgettable night filled with ...

In an interview with Bears Wire, Forte discussed partnering with Smirnoff to get back into competition for the city of Chicago, his longtime roots with Pickleball, and plenty of hot topics ...

In an exclusive interview with ESSENCE, Davis revealed his latest venture: becoming one of the minority owners of DC Power, the women’s soccer team affiliated with DC United. It’s a move that signals ...

In addition to the monthly appetizers of music, Aguilar is currently on the road and up for two nominations at the 2024 Latin ...