Six days a week, crowds stand in line for hours for a taste of his mouth-watering brisket. Franklin's barbecue has been celebrated by everyone from Jimmy Kimmel to Anthony Bourdain to President Obama.

If you’re looking to cook up some great brisket, the secret starts with a perfect brisket rub. This recipe will guide you through a simple brisket rub recipe that’s easy to follow, even if it’s your ...