The SUV has been a mainstay of the auto industry for decades, and many longtime fans hold a special place in their heart for ...

The normally unstoppable force of two veteran money reporters hit the immovable object of wretched industry conditions.

Toyota will abandon the 'Prime' designation to represent its plug-in hybrids, and will instead revert to just calling them ...

Just in time for Amazon’s Prime Big Deals Day, Toyota is stepping away from the Prime label. As it did with the 2025 Toyota ...

Toyota is making a significant change to its naming convention for its plug-in hybrid vehicles. As of Thursday, the Japanese ...

According to Toyota, the Prime name - which I must say sounded seriously cool - was unique to the North American market. As a matter of fact, their names weren't consistent across all markets. In some ...

Toyota has announced model year updates for two of its popular plug-in hybrid models, the RAV4 Prime and Prius Prime. Only for 2025, they will no longer sport the 'Prime' suffix on their tailgates, ...

Toyota has announced updates to its RAV4 model, previously known as the RAV4 Prime, for the 2025 model year. The vehicle, now ...

With a significant PHEV lineup and a reputation for quality, Toyota is 'primed' to keep delivering showroom performance especially as hybrid and electric options continue to grow in popularity. The ...

In a bid to simplify its model names – or maybe to lend a hand to someone’s cousin in the car-badging business – Toyota is ...

The automaker believes that the new name will help consumers "more easily identify the powertrain choices" among Prius and ...

Toyota is moving away from calling its plug-in hybrid models Prime, instead defaulting to simply Plug-In Hybrid. The change ...