Daisy Expósito-Ulla on the thrilling evolution of the US Hispanic market
Ad Age is marking Hispanic Heritage Month 2024 with our Honoring Creative Excellence package, in which members of the ...
DirecTV and Dish plan to merge, creating largest US pay-TV provider
DirecTV is owned by AT&T Inc. and joint-venture partner TPG Inc. In connection with Monday’s deal, TPG will acquire the 70% ...
Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...
General Mills adds three agencies to its creative roster
General Mills has overhauled its creative agency roster, hiring Goodby Silverstein & Partners, The Martin Agency and Mother ...
Inside Pepsi’s market share struggle and comeback plans
The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...
A child tells her cancer journey through metaphors in hospital group’s emotional animated film
“The Orange,” a three-minute animated short film created by LG2, explains the emotional journey of diagnosis and treatment ...
Watch the newest commercials from Netflix, Patrick Ta Beauty, Welch’s and more
Netflix promotes “Rez Ball,” a new sports drama film that it’s now streaming. In a spot for Welch’s Zero Sugar, a woman asks, ...
See how Levi’s and Beyoncé recreated the brand’s launderette ad
Levi’s is making the most of Beyoncé’s recent song shoutout with a new campaign starring the singer that recreates its ...
This convenience store invented an ’80s Italian fashion universe to sell cinnamon buns
Prezzburoni made glossy print ads and a cheesy song and music video presented as a unearthed gem from decades ago ...
ESG policies—why brands should think twice about abandoning these principles
More businesses are becoming conspicuously quiet about their commitment to environmental, social and governance (ESG) ...
Lenovo’s new ad features AI as a personalization tool to win over a largely skeptical public
Lenovo’s “You” campaign for its computers comes at a time of ongoing tension regarding how brands are embracing AI.
How CMOs can gain more influence in the C-suite
Some CMOs told Ad Age they feel too much focus has been placed on performance marketing. Pressured by inflation and other economic woes, companies are placing much more emphasis on any advertising ...