Customer loyalty programs are essential to long-term brand health, but continually reappraising and integrating them into ...

Among today’s creative highlights, Yung Gravy pitches whiskey (not gravy) for Thanksgiving; JD Sports rethinks family in an ...

Cash App has evolved “Weird for Real” scam awareness campaign from Mischief @ No Fixed Address to focus on internal products.

That is the potential future offered by AI agents, which will be the key area of AI development in 2025, according to AI ...

Are you a print subscriber? Activate your account. With two decades of experience in digital media advertising, Anthony Di Muccio leads teams across Enterprise, Strategic, and Mobile Media sales ...

Also: Leading National Advertisers 2024 Disney update, top brands for baby boomers, Paramount-Nielsen measurement standoff ...

Last month, Chris Buckwell, senior brand manager at Heineken’s Beyond Beer team in the U.K., wrote on LinkedIn that he was ...

At 12:30 p.m. ET on Nov. 20, Ad Age will host a roundtable with members of Gen Z to hear what brands are catching their eye, ...

Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...

J.P. Morgan is targeting tech startups as clients after Silicon Valley Bank, First Republic Bank and Silvergate Bank ...