WPP picks up Unilever business in global media review
As Unilever’s global media review wraps, WPP, Interpublic’s Initiative and Dentsu appear to gain as Publicis and Omnicom lose ...
Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...
DirecTV and Dish plan to merge, creating largest US pay-TV provider
DirecTV is owned by AT&T Inc. and joint-venture partner TPG Inc. In connection with Monday’s deal, TPG will acquire the 70% ...
ESG policies—why brands should think twice about abandoning these principles
More businesses are becoming conspicuously quiet about their commitment to environmental, social and governance (ESG) ...
General Mills adds three agencies to its creative roster
General Mills has overhauled its creative agency roster, hiring Goodby Silverstein & Partners, The Martin Agency and Mother ...
Daisy Expósito-Ulla on the thrilling evolution of the US Hispanic market
Ad Age is marking Hispanic Heritage Month 2024 with our Honoring Creative Excellence package, in which members of the ...
Inside Pepsi’s market share struggle and comeback plans
The soda brand, which is under new leadership at the brand and corporate levels, is “taking big swings” and leaning into a challenger mindset, brand executives said. These are hardly new concepts for ...
Lenovo’s new ad features AI as a personalization tool to win over a largely skeptical public
Lenovo’s “You” campaign for its computers comes at a time of ongoing tension regarding how brands are embracing AI.
Watch the newest commercials from Netflix, Patrick Ta Beauty, Welch’s and more
Netflix promotes “Rez Ball,” a new sports drama film that it’s now streaming. In a spot for Welch’s Zero Sugar, a woman asks, ...
See how Levi’s and Beyoncé recreated the brand’s launderette ad
Levi’s is making the most of Beyoncé’s recent song shoutout with a new campaign starring the singer that recreates its ...
Engaging Latino consumers—3 ways for brands to embrace the culture and reach the right audiences
While Latino audiences wield a great amount of economic power and influence as consumers, Latino traditions also greatly ...
How CMOs can gain more influence in the C-suite
Some CMOs told Ad Age they feel too much focus has been placed on performance marketing. Pressured by inflation and other economic woes, companies are placing much more emphasis on any advertising ...