Nielsen’s latest data reveals a surge in podcast popularity among Australian audiences, with listenership up 16% year-on-year. Notably, the number of listeners aged 60 and over has jumped 49%, ...
Tokyo, Japan – September 17, 2024: Nielsen, a global leader in audience measurement, data and analytics, has today announced the expansion of YouTube Connected TV (CTV) ads measurement to now include ...
Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...
David Kenny is Executive Chairman of the Board at Nielsen, a global leader in audience measurement, data and analytics. He served as Chief Executive Officer of Nielsen from December 2018 to September ...
Learn how Hispanic fans are engaging with media and shaping the culture around sports.
Marketing wins and losses need to be measured in terms of business outcomes, not media metrics. Holistic measurement can help ...
ヒスパニック系ファンがどのようにメディアと関わり、スポーツを取り巻く文化を形成しているかを学ぶ。 断片化された世界におけるROIの最大化 世界中のマーケティング担当者がどのよう ...
히스패닉 팬들이 미디어와 소통하고 스포츠 관련 문화를 형성하는 방법을 알아보세요.
El hip hop celebra su 50º aniversario y nosotros exploramos la influencia que ha adquirido y la persistencia con la que engancha al público... Descubra por qué la medición de audiencias diversas es ...
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