Australian singer and global pop culture royalty, Troye Sivan, has been enlisted by Smirnoff as its new ‘chief vibes OFFicer’ ...

Smirnoff has named Troye Sivan its new “Chief Vibes OFFicer,” marking the start of a new multi-year partnership deal between the alcohol brand and the Grammy-nominated singer.

Smirnoff has always been synonymous with good times and great vibes, but now the vodka brand is turning things way up with the announcement of its new Chief Vibes OFFicer (CVO): none other than GRAMMY ...

New multi-year global partnership between Smirnoff, the world's No.1[1] vodka brand, and GRAMMY®-nominated global star Troye Sivan The announcement of this new Go OFF campaign with Troye Sivan ...

With famous brands such as Johnnie Walker and Guinness, Diageo says its marketing teams set out to overturn stereotypes or cultural associations that the drinks might hold and, thereby, broaden the ...

In an exclusive interview with ESSENCE, Davis revealed his latest venture: becoming one of the minority owners of DC Power, the women’s soccer team affiliated with DC United. It’s a move that signals ...

Attention all passengers on Smirnoff Airlines Flight 1864! In-flight entertainment and crew for Flight 1864 are confirmed: ...

Sure, it looks more sophisticated in its signature copper mug, but a Moscow Mule is easy to make at home. A standard Moscow ...

Australian music and tech accessories brand, Sprout, has collaborated with indigenous rapper Briggs to launch their new creative platform, ‘Homegrown Sound.’ Created by +61 and Bear Meets Eagle On ...

Noor Takaful Insurance Limited, the pioneer and leading composite Takaful insurance firm in Nigeria, has launched a new ...

Stieg Larsson’s punishing murder mystery made an icon out of Lisbeth Salander. Here’s how it came to be.

Sabrina Carpenter's 'A Nonsense Christmas' Netflix (Dec. 6) trailer reveals Chappell Roan, Tyla, Shania Twain, Quinta Brunson and more guest stars.